The Bespoke Post Content Creative program

At Bespoke Post, one of the challenges was capturing the wide variety of products we offered. While it was straightforward to photograph small scale in-studio scapes, categories like apparel and outdoor gear required a more immersive environment beyond the studio. This is where our Content Creator Program came into play.

The goal was to identify photographers across the country who could capture our products in authentic settings while maintaining our high creative standards and artistic direction. I dedicated numerous hours to curating candidates who were both talented and affordable to kick off the program. By 2023, we had successfully scaled and streamlined the program, making it efficient and effective.