Wren

During the pandemic, the merchandising team at Bespoke Post experienced a significant sales boost in our outdoor category. This success provided our product development team with the confidence and funding needed to scale our private label brand; Wren. As an outdoor enthusiast with many memorable summers camping in the Adirondacks, working on this brand was especially meaningful to me. I aimed to create an art direction that felt fun, sunny, and made the outdoors seem both inviting and accessible with the right gear.

Below are images from our recent shoots in the Florida Keys, Joshua Tree, and Bozeman. And yes, I took the opportunity to extend my trip and explore these beautiful locations further.