Fill Mill

Fill Mill is a refillable candle system designed to let customers customize both the vessel and scent to match their home decor. Unlike much of my other work at Bespoke Post, which was primarily geared towards a male audience, this private label brand offered a more gender-neutral approach. This allowed us to emphasize scent profiles and ingredient-driven visuals, creating a richer and more versatile experience. The focus on customization and sensory appeal enabled us to explore a broader range of aesthetics and engage with a diverse audience.